01 / ACCESS
Technical accessibility
Clean indexing, sitemaps, canonical URLs, titles, internal links, and crawler access made the right information easier to reach.
Transparent AEO case study
From invisible to included in ChatGPT recommendations.
Ads by 20X was absent from the non-branded agency searches we tested. After strengthening how the company could be discovered, understood, and verified, it appeared in all four sampled ChatGPT recommendation answers.
ChatGPT tests4 of 4Included in every captured answer
Top placementFirst listedFor agencies using AI in advertising
Entity accuracyCompany + founderCorrectly connected by Google AI
Primary gapAgency reviewsLess third-party validation than larger firms
Important disclosure
Ads by 20X and AI Automations Miami were both founded by Oriane du Crest. This is an internal implementation case study, not an independent client engagement. Findings come from manual tests captured on September 23, 2026. AI answers can vary by date, location, user, context, and platform; no permanent position or recommendation is guaranteed.
The initial problem
Real experience. Published results. Almost no AI visibility.
Ads by 20X had a real offer and credible proof, but it did not appear in the non-branded agency prompts in the original benchmark.
A website alone was not enough. Search and AI systems needed enough consistent information to:
- Access and index the correct pages
- Identify Ads by 20X as a distinct company
- Connect the agency with Oriane du Crest
- Understand its Miami location and services
- Recognize how its offer differs
- Retrieve clear service descriptions
- Find evidence supporting experience and results
- Corroborate claims beyond the company website
The AEO work
Four areas were strengthened together.
The goal was not to manipulate an answer. It was to make the business easier to discover, understand, retrieve, compare, and support with evidence.
02 / IDENTITY
Entity clarity
Consistent company, founder, location, service, and platform details helped connect Ads by 20X with Oriane du Crest and its expertise.
03 / RETRIEVAL
Clearer positioning
The offer was defined as paid media plus conversion creative, tracking, funnel optimization, and AI-powered lead follow-up—not ads in isolation.
04 / PROOF
Authority signals
Case studies, results, reviews, social profiles, and external professional history gave search and AI systems evidence beyond the company’s own claims.
The evidence
What Google and ChatGPT actually returned.
The screenshots below document the captured outputs. They show both the gains and the remaining authority gap.
Result 01 / Google AI
Google understood the company.
Google’s AI Overview described Ads by 20X as a Miami paid-advertising and AI revenue-systems agency serving e-commerce and local-service businesses. It correctly recognized paid advertising, funnel optimization, and AI revenue infrastructure.
This is entity understanding—not merely a branded link appearing in search.
Result 02 / Founder connection
Google connected the founder and agency.
A separate AI Overview correctly identified Oriane du Crest as founder and CEO, connected her professional background to Ads by 20X, and referenced third-party sources including Instagram, PeoplePerHour, and Fiverr.
Consistent founder-company relationships can help support a newer business entity.
Result 03 / Miami agencies
Included beside established Miami agencies.
For “What are the best paid advertising agencies in Miami?” ChatGPT included Ads by 20X alongside SmartSites, VIDEN Growth, Anderson Collaborative, Storm Brain, and Loona Agency.
ChatGPT recognized the differentiator—Meta Ads, sales-focused campaigns, and AI lead follow-up—while also identifying limited agency-level reviews.
Result 04 / Meta Ads
A differentiated Meta Ads alternative.
ChatGPT chose VIDEN Growth as its default recommendation but included Ads by 20X as a strong alternative for companies wanting Meta campaigns combined with creative, AI follow-up, qualification, nurturing, and reactivation.
The company was not included as a generic substitute. It was matched to a specific buyer need.
Result 05 / Advertising + AI
First listed for advertising combined with AI.
For “Which advertising agencies use AI to improve campaign performance?” Ads by 20X appeared first in the captured table. ChatGPT cited creative testing, budget rules, retargeting, lead qualification, rapid follow-up, and customer reactivation.
This response closely matched the intended positioning of ads and lead conversion managed together.
Result 06 / ROAS
Recognized as a ROAS-focused alternative.
For a Miami agency capable of improving ROAS from Meta and Google Ads, ChatGPT named Ads by 20X as a strong alternative when the problem extends beyond campaign settings to creative, landing pages, response speed, and follow-up.
The engine understood a broader revenue-system approach—not only media buying.
Supporting signal / Google Search
Google identified the site’s key sections.
The branded result displayed sitelinks for the founder, strategy call, paid-advertising results, and case studies—evidence that Google could identify and organize the company’s most important information.
Results summary
The company became a credible option AI could describe and compare.
4 / 4Appearances across sampled non-branded ChatGPT questions
AccurateCompany, founder, location, services, and positioning
BalancedStrengths recognized without hiding the review gap
ContextualRecommended for specific use cases—not as a universal best
CorroboratedGoogle AI used first-party and third-party sources
Still growingVisibility remained stronger in ChatGPT than other engines
What likely contributed
No single trick. Four connected layers.
Google and OpenAI do not publish a simple formula for inclusion. The improvement followed coordinated work across the full visibility foundation.
Discoverability
The correct pages became accessible, indexable, and connected through a cleaner technical structure.
Understanding
The company, founder, services, platforms, location, and expertise were described consistently.
Retrievability
Clear passages explained what Ads by 20X does, who it serves, and why its approach differs.
Authority
Results, case studies, reviews, profiles, and external sources supported the company beyond its own claims.
Interpret the result correctly
What this case study proves—and what it does not.
Credible AEO reporting separates documented change from promises no one can honestly make.
What it demonstrates
- A smaller agency can become eligible for comparison with established competitors.
- AI can recognize a meaningful service differentiator.
- Founder authority can support a newer company entity.
- Technical work must be paired with content, proof, and corroboration.
- AI visibility can be benchmarked with repeatable commercial questions.
What it cannot guarantee
- A permanent ChatGPT position or recommendation.
- The same answer for every user and context.
- Visibility across every AI engine.
- That one change caused the improvement.
- That the company’s authority-building work is finished.
The central lesson
AEO is not about gaming a chatbot.
It is the work of building a company that AI systems can accurately evaluate when a customer asks who to hire.
Discover
Understand
Retrieve
Verify
Compare
Recommend when appropriate
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